Search Ads 360 is Googleâs enterprise advertising solution, helping agencies and marketers efficiently manage some of the largest marketing campaigns in the world, across multiple engines and channels. Advertisers such as Target, Geico, State Farm, Nike, Verizon, and more run and manage search campaigns across different networks and search engines with SA360.
Through a multi-year project, I was responsible for leading UX migration from one platform to another, where both Google Ads and SA360 shared the same visual framework, controls, flexibility, and UI.
Search ads 360Â Reporting and conversions
Enabled experiences in reporting and conversion capabilities to a new platform
For Search Ads 360 I led the design and development of reporting and tracking conversion functionality experiences. Reporting is a crucial aspect of the workflow for nearly all advertisers, as it provides insights for optimization, performance, and revenue.Â
I drove the design framework of this functionality for Google's largest advertisers, who account for approximately $30 billion in annual spending. Despite the challenges of adapting enterprise-level reporting functionality to a non-enterprise framework on tight timelines and with limited resources, I successfully aligned cross-functional partners/leadership to deliver a scalable design framework to our enterprise customers.
The majority of my work is not publicly launched. If you're a Googler, you can access my projects here.